Taylor Sales and Service
I love this story because it gets at the heart of addressing needs instead of
just implementing technology.
Taylor contacted us with a need to design a web site to support their sales of
food service equipment like soft server ice cream machines and chicken cookers.
After meeting with their staff and reviewing their sales process they let me
know that one of the hardest parts of making a successful sale was helping
potential customers understand food costs.
In order to help potential customers understand how their business would profit
by adding new equipment and food offerings we created a profit calculator that
would project their profits based on both the number of servings they thought
they may sell each day, the cost of the raw material and the lease cost for the
equipment.
Now on a very simple form a potential customer can "experiment" with various
scenarios to see what kind of profit they may make.
You can check it out at http://www.go2tssi.com!
PROTOTYPE:
Sean Brown - Initial design for land
sales company.
Build The System
This is a great example of SaaS (Software as a Service)
The real estate industry didn't have any good systems for handling new home sales
where the agents are all posted out in new home communities, while the
management is back at a central office.
Basically through extensive study of the industry we found that there were
several key factors in converting "traffic" to "buyers" in this very specific
sales setting. Most of these factors were simply based on properly following up
with the prospective buyers.
We created and continut to maintain a system that provides tools to each agent
through a web interface to manage their leads and prospects as well as assisting
in the conversion process to make them buyers. There are lots of "ticklers" to
make sure that no potential buyer can easily go by the wayside.
As the agents use the system we are able to gather information to create reports
for both the realtors, managers and ultimately the builder and developer.
Companies using this system are able to proactively give their builders and
developers excellent reports on how the community is doing as well as what
people are saying that may affect the development moving forward.
Check it out at
http://www.buildthesystem.com